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Digital Marketing Blog

What is Pay-Per-Click?

What is Pay-Per-Click?

Pay-per-click (PPC) is a form of online advertising where you pay a publisher (like Google or Facebook) every time someone clicks on your ad. It is one of the most common forms of online advertising, and it can be very effective for driving traffic to

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Social Media Marketing

What is Social Media Marketing?

The term Social Media Marketing or SMM can be heard everywhere nowadays, mainly because businesses are going digital. Social media marketing is using social media platforms to create relationships and interact with potential and current customers. It is a form of digital marketing that uses

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What is Keyword Research?

What is Keyword Research?

Keyword research is the process of discovering and selecting the best keywords for your website. It involves researching what words and phrases people are most likely to use when searching for your type of product or service. This information can then be used to target

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What is Off-page SEO?

What is Off-Page SEO?

Off-page SEO is a very powerful strategy used to enhance the ranking of a site on search engines. It is an umbrella term for all the indirect SEO actions occurring away from the main site.  Off-page SEO is the process of optimizing your website and

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What is Technical SEO?

What is Technical SEO?

Technical SEO or technical search engine optimization is the use of all the available strategies to build and optimize a webpage so that search engines can crawl, index, and render it. Technical SEO is done to help get more traffic and in turn, get organic

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What is on-page SEO?

What is On-Page SEO?

On-page optimization is the use of all the necessary measures to increase the ranking of a webpage and gain more organic traffic. On-Page SEO is not just using the right keywords in your articles; it is more than that. It is one of the easiest

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9 techniques for smarter digital marketing strategy

9 Techniques For Smarter Digital Marketing Strategy

Internet usage has increased both on mobile devices and desktops to an exponential level. Everyone is connected to the internet at some point in the day. Users have termed their hand-held devices as windows of the world, and resort to these for information or any

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Best SEO Tips to Optimize Your Blog

Best SEO Tips to Optimize to Your Blog

If you want to get millions of visitors to your site then you cannot deny the importance of SEO. SEO optimization for blog posts can significantly increase your rankings on search engines and browsers. By gaining high rankings and traffic you can generate a lot

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