Marketing

You may have heard the term “product branding” before, but what does it actually mean? Product branding is the use of a name, term, design, symbol, or other feature to identify a product and distinguish it from those of other producers. It is an important digital marketing tool that can be used to create brand awareness and increase sales. There are different types of product branding that can be used to achieve these goals. In this article, we will discuss the different types of product branding and explain why they matter.