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29 Dec

Posted at 19:06h in Marketing
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By now, it has been established that content is king. And it's true. But what's even more important is the context in which your content lives. In order to create content that not only engages and informs your audience, but also sets you up for success in 2023, you need to be aware of the latest trends in content marketing. Below, we'll outline seven of the most important content marketing trends to keep in mind as you plan your strategy for the year ahead. So read on, and start preparing now for a successful 2023!

28 Dec

Posted at 17:32h in Marketing
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Synergy in content marketing is the combination of two or more elements to create a stronger, more powerful effect. It can be used in many ways, including content marketing. Imagine this: you, a content marketer, are hard at work on a new blog post. You've got your keyword research done, you're pumped up about the topic, and you're ready to write. But as you start putting fingers on the keyboard, you realize that something's just not clicking. It's possible that you're struggling because you're trying to do too much on your own. When it comes to content marketing, synergy is key. In this article, we'll define synergy content marketing and show you how to achieve it by partnering with other teams within your organization.

22 Dec

Posted at 19:53h in Marketing
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When most people think of marketing, they think of commercials and advertisements on TV, in magazines, or on the internet. However, there is a different kind of marketing that takes place between businesses. This is called B2B marketing. In case you're not familiar with the term, B2B stands for business-to-business. B2B marketing is the process of promoting and selling products or services to other businesses. It can be a little different from marketing to consumers, so let's take a closer look at what it entails.

25 Oct

Posted at 19:12h in Marketing
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You may have heard the term “product branding” before, but what does it actually mean? Product branding is the use of a name, term, design, symbol, or other feature to identify a product and distinguish it from those of other producers. It is an important digital marketing tool that can be used to create brand awareness and increase sales. There are different types of product branding that can be used to achieve these goals. In this article, we will discuss the different types of product branding and explain why they matter.