Internet usage has increased both on mobile devices and desktops to an exponential level. Everyone is connected to the internet at some point in the day. Users have termed their hand-held devices as windows of the world, and resort to these for information or any task. So improving your digital marketing strategy is the need of the hour and must be done in order for your business to be successful. Unfortunately, a lot of companies do not resort to advertising digitally.
Digital transformation is not just a capital investment but developing strategies, facing challenges, and paving way for digital technology in a business. In a continuously evolving world companies should be prepared for change. According to Dell's survey, eight out of ten organizations are fast-tracking their digital transformation programs in 2020. Additionally, 89% say the pandemic has highlighted the need for a more agile and scalable IT environment.