Keyword research is the process of discovering and selecting the best keywords for your website. It involves researching what words and phrases people are most likely to use when searching for your type of product or service. This information can then be used to target these keywords in your website content and online marketing campaigns.
The goal of keyword research is to improve the visibility and ranking of your website in search engine results pages (SERPs). You can increase web traffic and generate more leads and sales by targeting the right keywords.