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The term Social Media Marketing or SMM can be heard everywhere nowadays, mainly because businesses are going digital. Social media marketing is using social media platforms to create relationships and interact with potential and current customers. It is a form of digital marketing that uses content and engagement to build relationships with customers. This can be done by creating and sharing content, such as videos, articles, and images, or by engaging with customers directly via social media platforms. Social media marketing is a great way to connect with more people, and it can be used to build brand awareness, promote products and services, and convert leads into customers. Let's take a deeper look at social media marketing in this article.