It's time to do some research. You've heard that phrase before, and you know what it means. But when it comes to competitive analysis in digital marketing, what does it mean, and how do you do it?
Don't worry, we're here to help. In this article, we'll walk you through the steps of doing competitive analysis for your business. We'll start with understanding your competitors and the market they operate in, then move on to identify their strengths and weaknesses. Finally, we'll give you some tips on how to use that information to your advantage.