Pay-per-click (PPC) is a form of online advertising where you pay a publisher (like
Google or Facebook) every time someone clicks on your ad. It is one of the most common forms of online advertising, and it can be very effective for driving traffic to your website. However, it is also one of the most complicated and misunderstood forms of advertising. This guide will explain everything you need to know about PPC, including how it works, the different types of campaigns you can run, and how to measure your results.
