If you’re considering starting a business and already have some efforts in place, you might be debating whether to manage it yourself or hire an agency for SEO.
While concerns about control and budget might hold you back, outsourcing your SEO to an agency can often be a more efficient and effective approach. Many business owners try to tackle SEO on their own to cut costs in the start, only to find themselves overwhelmed and wasting precious time and resources.
In-house SEO can work for some, here are the 5 benefits of hiring an SEO agency that might be the smartest move for your startup. Hiring an SEO agency this year could be a game-changer for driving traffic and boosting brand awareness.
Interested? Read on to learn more!
Why is SEO Important?
SEO is important because it helps improve your website’s visibility in search engine results, making it easier for potential customers to find you.
Increased Online Visibility
You put in blood, sweat, and tears to build your startup – so why let it get lost in the world of the internet? SEO makes sure your website stands out in a sea of competitors competing for those top spots on Google.
Just think, when’s the last time you clicked past the first page of search results?
Driving Targeted Traffic
SEO isn’t about gaming the system for random visitors – it’s about attracting your potential customers. With strategic keyword research and optimization, your website becomes a magnet for the people actually searching for your products or services.
Building Credibility & Trust
Ranking high on Google doesn’t just mean more eyeballs – it’s a stamp for credibility. Users naturally trust websites that make it to the top, viewing them as authorities in their industry. SEO is like a digital word-of-mouth referral saying “You can trust these guys.”
Long-Term Cost Effectiveness
Unlike paid ads that stop working the second you stop paying, SEO is an investment that keeps paying rewards long into the future. Once you rank well organically, those leads keep flowing in month after month without recurring fees. Talk about outstanding ROI!
Future-Proofing Your Startup
The online world moves at lightspeed – but guess what sticks around?
Your SEO-optimized content and backlinks.
As algorithms and search trends evolve, a solid SEO foundation ensures your startup can adapt and remain relevant for years to come. It’s like an insurance for your digital longevity.
Major Benefits of Hiring an SEO Agency for Startups
Here are some of the major benefits of hiring an SEO agency for small businesses and startups:
They Have the Latest SEO Knowledge and Expertise
You know how quickly search algorithms and best practices can change in the SEO world. One month, stuffing keywords into every nook and corner works wonders. The next is that the spammy approach can actually harm your rankings.
One of the benefits of hiring an SEO agency is that it has dedicated teams that stay on top of these ever-evolving trends. They use search engine updates, case studies, and industry news daily to adapt their strategies. That way, you don’t have to waste time and resources chasing shiny objects.
Access to Powerful SEO Tools
Another benefit of hiring an SEO agency?
They’ve got a collection of premium SEO tools and software at their fingertips. Platforms like Ahrefs, SEMrush and Moz are pricey for startups with limited budgets.
But SEO agencies use these tools across all their clients to audit websites, research keywords, track rankings and more. That level of data and reporting would be almost impossible for a small in-house team.
A Multidisciplinary Approach
Speaking of teams, SEO is a multidisciplinary field including technical skills, content strategy, data analysis and more. It’s almost impossible for a single person to be an expert across all those areas.
That’s the power of an agency at work!
You get access to specialized talent and various viewpoints all collaborating on your SEO. From developers to writers to marketers, they cover all the bases to supercharge your online visibility.
An SEO Agency Will Save You Time and Effort
As a startup founder, your time is precious. You’re juggling a million tasks while trying to get your business off to a great start. Search engine optimization (SEO) is important for driving traffic to your website, but it’s also incredibly time-consuming and complex.
The SEO Expertise You Need
SEO agencies have specialists for this stuff. They have teams of experts who stay on top of Google’s ever-changing algorithms and ranking factors. Trying to master SEO on top of everything else would take up most of your time.
Hiring an SEO agency can help you hit the ground running, auditing your site, and executing best practices from day one. Just look at how Lyft boosted organic traffic by 78% after hiring an SEO firm. With an agency handling optimization, you’re free to concentrate on your core business.
A Proven, Efficient Process
Good SEO is an ongoing effort requiring constant refinement. An experienced agency has finely tuned processes to execute strategies efficiently:
- Keyword research
- On-page optimization
- Link building
- Content creation
- Technical SEO audits
They’ll utilize data and testing to adjust and improve your campaign continually. Instead of struggling through trial and error – you get a streamlined, results-driven approach.
Maximizing Value for Your Investment
SEO agencies provide exceptional value compared to hiring an in-house team. Their economies of scale, specialized tools, and concentrated expertise allow them to achieve more with less overhead.
Take blogger Michelle Schroeder, who increased affiliate revenue by 563% by outsourcing to an agency. For a startup’s limited budget, it’s the most cost-effective way to supercharge your online visibility and growth.
SEO Agencies Help You Set and Achieve Your Goals
You know those ambitious but vague New Year’s resolutions we set every January? The ones about “getting healthy” or “saving money” that we forget by February?
SEO goals can be just as unclear if you don’t have a solid plan.
That’s where an SEO agency comes in. They’ll help you set specific, measurable, achievable, relevant, and time-bound (SMART) objectives tailored to your startup’s needs. Instead of just “improving rankings,” they may target boosting organic traffic by 25% for high-value keywords in six months.
Find Your True Direction
What’s the point of improving search visibility if it doesn’t lead to real business goals?
SEO experts will dig deep into your goals – maybe it’s driving more e-commerce sales, generating leads for a SaaS product, or building brand awareness.
They’ll then devise an SEO roadmap to get you there. For an online retailer, that could mean optimizing product pages for high-converting keywords.
Optimize
Even with a solid strategy, the SEO journey has its twists and turns or consumer behaviour shifts or Google changes its algorithm or your startup pivots or expands into new markets.
A partner agency keeps a close eye on how well you’re doing and makes quick changes based on real data and lots of experience. If your content isn’t getting clicks, they’ll improve the message and information about the content.
If other companies are ranking higher than you in searches, they’ll change the keywords they’re aiming for and work on getting more links. This flexible, fact-based method helps you do well in the long run.
An SEO Agency Brings You Increased Online Visibility
You’ve poured your heart and soul into building your startup. But in today’s digital world, all that effort can go to waste if potential customers can’t find you online. That’s where an experienced SEO agency comes in.
These search marketing pros know exactly how to optimize your website and content to rank higher in Google’s search results. And the higher you rank, the more visibility and traffic you get.
The SEO Advantage
SEO agencies ‘know’ search engine optimization. They have the specialized skills and the latest tools to analyze your site, identify issues, and implement data-driven strategies to boost your rankings.
For example, they may restructure your website architecture, refine your keyword targeting, or build quality backlinks from high-authority sites. Things that can seem like black magic to outsiders.
From Needles to Haystacks
Think about it – what are the chances someone finds your startup’s website when there are billions of web pages out there?
It’s like finding a tiny needle buried in massive haystacks.
But SEO magicians know how to strategically place that needle right on top where it’s easily visible to anyone searching. With their technical SEO capabilities, you’ll show up prominently for the keywords and search intent that matter to your business.
Real-World Results
Lastly, let’s make it real. Say you own a vegan bakery in Dubai. By hiring an SEO agency, they’ll ensure your site ranks at the top when locals search for things like “vegan cakes Dubai” or “dairy-free desserts near me.”
And those aren’t just empty rankings. Hiring an SEO agency translates to more website visitors, leads, and paying customers finding your small business online. All thanks to increased visibility from expert search optimization.
SEO Agencies Give You Access to Key SEO Tools and Technology
Do you know those fancy SEO tools the pros use? Well, hiring an SEO agency means you get access to their whole set of paid subscriptions and high tech.
Access to Top Tools
The best SEO agency uses tools like SEMrush for in-depth keyword research and comprehensive site audits. By hiring an SEO agency, you’re also gaining access to data from platforms like Ahrefs and Moz Pro, which they’ll use to analyze your backlink profile and track ranking progress.
With an agency, you’re not just getting one or two tools – you’re getting an entire army of 20+ specialized apps for keyword research, rank tracking, site crawling, competitor analysis, and more. Things an individual or small team could never afford.
Streamlining the Process
But it’s not just about having access. Hiring an SEO agency ensures that these tools are combined into a well-defined, efficient workflow. Their team knows exactly which tool to use at each stage of the SEO process.
They have established internal processes, checklists, and standard operating procedures for tasks such as technical SEO audits, content briefs, link-building campaigns, and reporting. Everything operates smoothly, like a well-maintained machine.
With hiring an SEO agency, you gain access to specialized tools, proven processes, and the latest SEO techniques—a combination that very few startups can create in-house.
How Rank Ray Can Benefit Startups And Make A Difference
As a startup, you likely have a tight budget and limited resources. Hiring an experienced SEO agency like Rank Ray can be a game-changer. Let us explain how.
They’ll Drive Targeted Traffic
Good SEO means your website ranks higher in search results for relevant keywords. With Rank Ray’s expertise, your site will attract more of your ideal customers who are actively searching for your products or services online.
You’ll Establish Authority and Trust
Strong SEO signals to Google that your site is a credible, authoritative source. This builds trust with potential customers landing on your pages.
You Can Focus on Your Business
SEO is complex and ever-changing. Hiring experts lets you concentrate on other priorities while they handle optimization.
You’ll Stay Ahead of Competitors
An agency like Rank Ray stays up-to-date on search engine updates and SEO tactics. They can quickly redirect your strategy to outrank rivals.
With limited time and resources, the benefits of hiring an SEO agency or partnering with a tech-savvy SEO provider like Rank Ray could mean the difference between getting buried under competitors…or dominating in search and growing your startup rapidly. The choice is yours!
