Ecommerce SEO Agency for Online Stores
An ecommerce SEO agency gets your category and product pages found by shoppers who are ready to buy. Rank Ray fixes how Google crawls your catalog, builds category pages that match search demand, and reports on organic revenue, not just rankings. Every engagement has a written scope, a fixed monthly price and a monthly report.
What is ecommerce SEO and what does it cost?
Ecommerce SEO gets your category and product pages found by shoppers who are ready to buy. Rank Ray fixes how Google crawls your catalog, builds category pages around search demand and reports on organic revenue. It suits store owners on Shopify, WooCommerce, BigCommerce, Magento or custom platforms. Pricing is $2,500 a month with a written scope.
- per month
- $2,500
- deliverables in the written scope
- 6
- for category page gains to usually show
- 3 to 6 months
- markets: US, UK, Canada, Australia, UAE
- 5
What our ecommerce SEO services include
Ecommerce SEO services improve how an online store appears in Google, Google Shopping and AI answers. A store differs from a normal website: thousands of near-duplicate URLs, filters, variants and out-of-stock products, and most revenue sitting on a few dozen category pages. Our work starts there, then moves to content and links. We focus on the pages that make money: category and collection pages that capture "buy" searches, product pages that convert, and the site structure that lets Google crawl thousands of URLs without wasting effort on duplicates.
Who it is for: store owners and marketing leads running Shopify, WooCommerce, BigCommerce, Magento or a custom platform with a live catalog and some organic traffic to protect or grow. We also take stores that lost traffic after a migration or replatform. Rank Ray works with online stores in the US, UK, Canada, Australia and the UAE.
Most store SEO problems repeat. Filters create endless URLs. Variants and collections duplicate products. Category pages have a title and no content. Products go out of stock and vanish from the index. Structured data is missing or broken. We find these, rank them by revenue at stake, and give your developers tickets they can ship.
Shopify SEO, WooCommerce, BigCommerce and Magento
Every platform creates its own SEO problems. We work on all four and on custom builds, and fix issues at template and rules level so changes apply across the whole catalog.
Shopify and Shopify Plus. Shopify gives you clean basics but adds recurring issues: the same product reachable at both a collection path and a root product path, tag and filter URLs, robots.txt editable only through a template, limited URL control, theme and app scripts that slow pages, and variant URLs. We fix canonicals and collection linking, rebuild category pages, clean up apps and Liquid output, add product and review schema, and set up redirects safely when products are retired.
WooCommerce. WooCommerce needs care around product and tag archives, attribute pages, plugin conflicts, caching and database speed. We audit templates, tune indexing rules, fix schema from your theme or SEO plugin, and speed up category and product pages.
BigCommerce and Adobe Commerce (Magento). Both can scale to very large catalogs and both create layered-navigation and duplicate-URL problems. We design the indexing rules, structured data and internal linking for large catalogs, and work with your development team on the release.
Custom and headless stores. For headless and custom builds, rendering and routing decide whether Google sees your products. We check server-side rendering, canonical and hreflang output, sitemap generation and crawl paths before launch and after.
Platform pages: Shopify SEO, WooCommerce SEO, BigCommerce SEO, Magento SEO.
- Fix canonicals and collection linking
- Clean up apps and Liquid output
- Audit WooCommerce templates and indexing
- Check headless rendering and sitemaps
Category pages and faceted navigation
Category pages usually carry the highest-value searches, such as "women's running shoes" or "standing desks". We map each category and sub-category to a keyword set, set the page title, heading and short intro copy, add buyer guidance below the products, and build internal links from the homepage, navigation and related categories. Product grids with no text rarely win these searches.
Filters for size, colour, brand and price are good for shoppers and risky for crawling. We decide which filter combinations deserve an indexable page (for example "black leather sofas" with real search demand) and which should be blocked or canonicalised, then specify the rules for your platform. This protects crawl budget and stops thousands of near-duplicate pages competing with your main categories. For very large catalogs see our enterprise SEO service, and for stores with physical shops our local SEO services.
Showing up in Google Shopping, merchant listings and AI answers
Free product listings in Google come from your structured data and a Merchant Center feed, so price, availability, GTIN, images and shipping details must match the page. We audit the feed and the markup together and fix mismatches that cause disapprovals.
Shoppers also ask ChatGPT, Gemini and Google AI Overviews for product recommendations. These answers draw on clear product data, reviews, comparison pages and authoritative mentions. We structure your product and category content so it can be quoted, and we build the third-party mentions that support it. See our generative engine optimization page. No agency can guarantee inclusion in an AI answer, and we do not promise it.
How we compare: DIY or plugin only versus Rank Ray
- Faceted navigation and duplicate URLs: DIY setups often leave these to platform defaults. We design indexing rules per platform.
- Category pages: DIY is usually a product grid with little text. We map, write and internally link each category.
- Developer handoff: DIY advice is generic. We write one ticket per fix, with test steps.
- Reporting: DIY reports rankings and traffic. We report revenue, transactions and indexation.
How pricing works
After a short store review we send a written scope that lists the deliverables for the first months, and one fixed monthly price. There is no hourly billing and no surprise add-ons. You see the report each month and can change scope with us in writing. See the SEO packages or ask for a quote.
Not sure where your store stands? Run the free SEO audit tool first, then send us the URL.
- Map categories to keyword sets
- Decide indexable filter combinations
- Audit Merchant Center feed and markup
- Structure content for AI answers
What this covers
Results we can show
Search Console data for two client sites we work on, September 2026 against September 2025: TeamMotorcycle organic clicks were 42.5% higher and Tonic Physio organic clicks were 77% higher. Read the full stories and the ranking wins for three more clients.
Get a free store review
Send your store URL and platform. We check how much of your catalog Google indexes, your category and product pages, structured data and speed, then tell you what to fix first.
Ecommerce SEO deliverables
Every plan is built around your platform, catalog size and margins. These are the jobs we do for a store, and what you get from each.
Store technical audit
We crawl the full catalog and compare what Google indexes with what you sell: duplicate product URLs, filter and parameter pages, pagination, canonicals, redirect chains, soft 404s on removed products, slow templates and app or script bloat. You get a list ranked by revenue potential. Deeper infrastructure work runs through our technical SEO service.
Category and collection pages
Category pages earn most store revenue. We map keywords to categories, rewrite titles, headings and intro copy, tune internal links and faceted navigation, and decide which filters should be indexable.
Product pages and structured data
Product, Offer, AggregateRating, Review, Organization and BreadcrumbList schema checked against Google rules and validated on live pages so price and availability match what a shopper sees, with eligibility for merchant listings and rich results confirmed. We write templates, not one-offs: title and heading patterns, unique descriptions for priority products, image alt text, variant handling so one product does not compete with itself, spec tables, shipping and returns information and links to related products. High-revenue products get hand-written pages; the long tail gets rules. Preview markup with our schema markup generator.
Content and buying guides
Buying guides, comparison pages, size and fit guides, "how to choose" articles and answers to the questions shoppers ask before they buy, written to be quoted in search results and AI answers. We plan them from real search demand and your margin. See our content writing and content marketing services.
Links and digital PR
Links to category pages as well as the homepage, earned through product-led outreach, guides, supplier and brand mentions, and digital PR. See link building and digital PR. We do not buy links or use private blog networks.
Revenue reporting
A monthly report with organic clicks, rankings for priority categories and products, indexed pages and what shipped. We connect it to organic revenue, transactions and conversion rate from GA4 where your analytics is set up to measure them. When traffic is good and checkout is the problem, see our conversion rate optimization service.
How an ecommerce SEO engagement runs
-
01
Store review
We crawl the store, read Search Console and agree the goal. You get a ranked list of category and product opportunities with an estimate of what each is worth.
-
02
Written scope
You receive the deliverables and the fixed monthly price in writing before any work starts.
-
03
Fixes first
Crawl, index and template problems are fixed or handed to your developers as clear tickets with the URLs affected, the expected change and how to test it.
-
04
Pages and links
Category pages first, then top products, then templates for the rest. Content, internal links and schema ship together.
-
05
Monthly report
A plain-language report showing organic revenue, transactions, rankings, indexation and what we shipped.
How an ecommerce SEO engagement runs
Five steps, the same for every store, written down before we start.
1. Store review
We crawl the store, read Search Console and agree the goal: revenue, categories or recovery. You get a ranked list of category and product opportunities with an estimate of what each is worth, and you see the logic and the assumptions.
2. Written scope
You receive the deliverables and the fixed monthly price in writing before any work starts.
3. Fixes first
Crawl, index and template problems are fixed or handed to your developers as clear tickets: what is wrong, the URLs affected, the expected change, how to test it and the platform steps. We join dev calls and check the release.
4. Pages and links
Category pages first, then top products, then templates for the rest. Content, internal links and schema ship together so each page launches complete, in a monthly cycle with link building.
5. Monthly report
You get a plain-language report each month and a call when you want one. It shows organic revenue, transactions and conversion rate where your analytics measure them, rankings, indexation and what we shipped.
6. Remote team, one contact
Rank Ray has been working since 2019 as a remote team led by founder Own-ur-Rehman Sheikh, with one point of contact for you.
Ecommerce SEO agency FAQs
What does an ecommerce SEO agency do?
It improves how your online store ranks in Google, Google Shopping and AI answers. The work covers a technical store audit, category and collection page strategy, faceted navigation rules, product page templates, structured data, content, links and reporting on organic revenue. Scope depends on your platform and catalog size.
How is ecommerce SEO different from normal SEO?
Stores have large catalogs, filters, variants and stock changes that create duplicate or thin pages. The work focuses on category pages, structured data and crawl control, not on a handful of blog posts.
Which platforms do you work with?
Shopify, WooCommerce, BigCommerce, Magento and custom stores. Each has different indexing and speed problems. Platform limits decide what we change ourselves and what goes to your developers.
How long does ecommerce SEO take to show results?
Technical fixes can show in Search Console within weeks, and can lift indexation once Google recrawls. Category page gains usually show in 3 to 6 months, and competitive terms can take longer. Seasonal stores should compare year on year. The timeline depends on competition and your starting point. We do not guarantee rankings.
How much do your ecommerce SEO services cost?
We send a written scope and one fixed monthly price after a short store review. The price depends on catalog size, platform and the deliverables you need. See the SEO packages or request a quote.
Do you write product descriptions?
We write and optimise titles, descriptions and category copy for priority products and categories first. Catalogs with thousands of products are handled in batches by revenue: we prioritise by revenue, write rules and templates for the long tail, and hand-optimise top categories and best sellers. Faceted navigation and sitemaps get specific rules so crawl effort goes to pages that earn.
Can you help with Google Shopping and AI search?
We check product data and structured data that feed Shopping and AI answers, and we write content that answers buyer questions. Accurate product structured data and a clean Merchant Center feed support free listings. We improve those inputs but cannot guarantee inclusion. See also our generative engine optimization service.
What do I get each month?
A written report with organic clicks, rankings for priority categories, indexed pages and a list of what we shipped, plus the plan for the next month.
Do you do Shopify SEO?
Yes. We handle duplicate collection and product URLs, canonicals, tag and filter pages, theme and app script bloat, variant handling, structured data and redirects, for Shopify and Shopify Plus.
Should I hire an agency or build an in-house team?
In-house works when you have specialists in technical SEO, content and links and a developer on call. An agency fits when you need those skills together without hiring each, or need a specialist for a migration or recovery.
Why do product filters cause SEO problems on online stores?
Filters for size, colour, brand and price are good for shoppers and risky for crawling. They can create thousands of near-duplicate pages competing with your main categories. We decide which filter combinations deserve an indexable page and which should be blocked or canonicalised.
Can you help if my store lost traffic after a migration?
Yes. We also take stores that lost traffic after a migration or replatform. We find the crawl, index and template problems behind the drop and rank them by revenue at stake.
How is this different from using an SEO plugin on my own?
A plugin or DIY setup usually leaves faceted navigation to platform defaults and gives generic advice. We design indexing rules per platform, map and write each category page, write one ticket per fix with test steps, and report revenue, transactions and indexation.
How do my products get into free Google listings?
Free product listings come from your structured data and a Merchant Center feed, so price, availability, GTIN, images and shipping details must match the page. We audit the feed and the markup together and fix mismatches that cause disapprovals.
Is ecommerce SEO billed hourly?
No. After a short store review we send a written scope that lists the deliverables for the first months and one fixed monthly price. There is no hourly billing and no surprise add-ons.