You may have heard the term “product branding” before, but what does it actually mean? Product branding is the use of a name, term, design, symbol, or other feature to identify a product and distinguish it from those of other producers.
It is an important digital marketing tool that can be used to create brand awareness and increase sales. There are different types of product branding that can be used to achieve these goals. In this article, we will discuss the different types of product branding and explain why they matter.
WHAT IS PRODUCT BRANDING?
Product branding is the process of creating a unique identity for a product. Branding is more than just a logo or a slogan. It is the entire package, from the name and design of the product to the way it is marketed and sold. A strong brand identity can make consumers more likely to buy a product, even if they don’t like it. Giving your brand a different look, and personality is what’s called product branding.
Product branding is an overall impression that a product leaves on the consumer. It’s important to have a great product, but if your product doesn’t have an effective brand, it won’t matter. It’s easy for consumers to forget about a product as soon as it’s gone from their lives.
The following are the elements of product branding:
BRAND NAME
It is the most important element of all. The name of a brand defines everything within a word or a few words.
BRAND LOGO
The logo is the second most important element of any brand. It is the visual representation of a brand’s name. It should be creative and as related to the brand’s name as possible because pictures are more easily remembered than words. Brands like Google and FedEx are very good examples of this.
TAG LINE
A tagline is a catchy 5-6 words phrase that represents the brand in its true essence. It should be easy to repeat, memorable, and definitely represent the brand.
COLOR-SCHEME
Colors play an important part in deciding what the brand is trying to portray. They are a powerful tool and can show more about the brand. Businesses must apply color psychology to gain more perspective and use colors accordingly.
BRAND IMAGE
The images used for advertising and marketing purposes of the brand must be eye-catching and uniform. If you use in-house production images or stock images they must be in adherence with the brand’s vision.
TYPOGRAPHY
The font used for your brand must be applied to every piece and product that is created by the brand. Just like color and logo, fonts and typography also submit to the essence of the brand.
OTHER DIFFERENT TYPES OF BRANDING
There are many types of branding used throughout the world to market products. Every kind of branding has its own objectives and goals and cannot be used simultaneously. Following are the eight kinds of branding being used worldwide:
A) PERSONAL BRANDING
This type of branding works best for people who are self-employed and starting a business of their own. It can also work best if there is a team behind the person. Like a person who runs a digital marketing agency can choose personal branding for his website and portfolio.
Having a personal brand can lead to deeper connections with the audience. Nowadays people are more attracted to those brands that are authentic, that reach out and connect with their audience base.
B) SERVICE BRANDING
The service branding includes being entirely focused on the services the brand is providing. Service branding is based on value and builds long-lasting relationships with clients.
This type of branding involves a creative and engaging display of the area of expertise to attract customers. The most common businesses that take up service branding are hotels, travel agencies, digital marketing agencies, travel agencies, and management agencies.
C) CORPORATE BRANDING
Corporate branding focuses on the outlook and success of a business. This is the most complex kind of branding and includes everything from employees, suppliers, products, and every connection with the company.
Corporate branding offers frameworks and guidelines to make sure the employers and employees are on the same page for consistency of the results. This type of branding creates a sense of belonging not only for a customer but also for the employees.
D) RETAIL BRANDING
Retail branding is connected to ‘retail’. It is all about building a strong perception of your business in customers’ minds. Retail branding is the use of deliberate steps to build a positive image of a company’s brand and create a sense of identity.
Retail branding is like a story you tell to the customers about your brand and how to connect with them.
E) CULTURAL BRANDING
This type of branding is focused on the lifestyle that is culturally relevant to the brand. It is also focused on specific types of traditions or regions as compared to other types of branding.
Cultural branding works great for tourism and food businesses. It can also work great for theme-based hotels and restaurants.
There are several different types of product branding, each of which has its own advantages and disadvantages. It is important to choose the right type of branding for your product, as it can make or break your success.
THE BENEFITS OF PRODUCT BRANDING
Product branding is important because it creates a connection between the customer and the product.
When a customer sees a product with a recognizable logo or design, it creates a feeling of familiarity and trust. The customer is more likely to buy a product that he or she knows and trusts, and product branding helps to create that trust.
Product branding can also help to differentiate a product from its competitors. If two products are identical except for the branding, the customer is more likely to choose the product with the better branding.
Product branding can also be used to convey messages about the product’s quality, value, and ethos. By associating a product with certain values, the brand can attract customers who share those values.
THE IMPORTANCE OF PRODUCT BRANDING
Regarding product branding, there are three important factors to consider: name, design, and messaging. All of these elements work together to create a unified brand identity that represents your product in a positive light. The importance of product branding is not just limited to the extent that it helps in increasing the sales and revenue of a particular business. It also has a direct impact on the overall brand image of a particular company.
A good brand name is easy to remember and helps customers connect with your product. A strong design helps your product stand out from the competition. And effective messaging tells your customers what your product is all about and why they should care.
It is also important to note that there are various ways through which a company can promote its products, either through advertisements or through different marketing methods such as PR campaigns, etc., but all these promotions will have no effect if there is no proper strategy behind them.
When these elements are all in sync, they create a powerful brand with which customers want to connect.
HOW TO CREATE A STRONG PRODUCT BRAND?
When you’re creating a product, it’s important to think about the brand. What is the brand going to be like? What kind of image does it want to project? How can you make sure that the brand is strong and recognizable?
There are a few different ways to create a strong product brand:
- > One is to make sure that the name and logo are easily recognizable.
- > You can also use consistent design elements throughout all of your marketing materials, and make sure that the tone and voice of the brand are consistent.
- > It’s also important to be authentic. Your customers will be able to tell if you’re trying to be something you’re not, and they won’t be likely to trust your brand.
- > Be true to yourself and your customers will respond positively.
STEPS TO TAKE TO ENSURE SUCCESS WITH PRODUCT BRANDING
There are a few key steps that you need to take in order to ensure the success of your product branding. First, you need to make sure that your brand is consistent across all platforms. Your branding should be recognizable no matter where it appears.
You also need to make sure that your branding is relevant to your target audience. It should speak to them in a way that they can understand and connect with. And finally, you need to make sure that your branding is authentic. It should be true for your company and your products.
BOTTOM LINE
Product branding is the art of making a product stand out. It’s about finding the right name, logo, and color scheme that will make your business stand out from the crowd.
Different types of branding can help a company appeal to different audiences. When you know your target customer, you can use targeted branding to reach them and create a connection. Tell them a brand story that they cannot hear anywhere else.
An important point to remember is that there is no one-size-fits-all marketing plan—the branding strategy you choose needs to be tailored to suit your company, its products, and its goals. It’s not always easy to find the right fit, so make sure to consider all the different options before making a final decision. Good luck!
