SEO is not a one-time job, it’s an ongoing process. SEO is not just about ranking higher than your competitors. It’s about having a long-term strategy that will help your …
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Marketing is at the focal point of each business and its prosperity. The previous year has been an impetus for the change and adaptation of the business world has so …
The term Social Media Marketing or SMM can be heard everywhere nowadays, mainly because businesses are going digital. Social media marketing is using social media platforms to create relationships and …
Internet usage has increased both on mobile devices and desktops to an exponential level. Everyone is connected to the internet at some point in the day. Users have termed their …
If you just want to start using marketing to gain customers, you may not have a large budget. And even if you have it, you surely don’t want to squander …
Backlinks are an essential piece in the field of Search engine optimization. Every SEO strategy requires different types of backlinks. In terms of search engines, backlinks are taken as votes. …
Pay-per-click (PPC) is a form of online advertising where you pay a publisher (like Google or Facebook) every time someone clicks on your ad. It is one of the most common …
When you’re looking for ways to get more traffic to your website, article submission can be a great way to do it. Articles play a very vital role in search …
Your business needs a digital marketing strategy to reach today’s connected customers, but how do you get started? Creating a comprehensive digital marketing plan may seem overwhelming, but following a …
As a business owner or marketing professional, you have likely tried various digital marketing tactics to help grow your company and connect with customers. While experimenting with different strategies is …
It’s time to do some research. You’ve heard that phrase before, and you know what it means. But what does it mean when it comes to competitive analysis in digital …
By now, it has been established that content is king. And it’s true. But what’s even more important is the context in which your content lives. In order to create …