10 STEPS TO START A DIGITAL MARKETING CAREER
Starting a career in digital marketing is a great choice because the world is going digital all around. Conventional marketing techniques are still very much practiced but if you want a successful career, you should go for digital marketing because of its high demand. You don’t really need a degree from a professional college or […]
WHAT IS ON-PAGE SEO?
On-page optimization is the use of all the necessary measures to increase the ranking of a webpage and gain more organic traffic. On-Page SEO is not just using the right keywords in your articles; it is more than that. It is one of the easiest parts of SEO over which you have control. Along with publishing […]
WHAT IS TECHNICAL SEO?
Technical SEO or technical search engine optimization is the use of all the available strategies to build and optimize a webpage so that search engines can crawl, index, and render it. Technical SEO is done to help get more traffic and in turn, get organic traffic. Most businesses and companies rely on technical SEO to […]
WHAT IS OFF-PAGE SEO?
Off-page SEO is a very powerful strategy used to enhance the ranking of a site on search engines. It is an umbrella term for all the indirect SEO actions occurring away from the main site. Off-page SEO is the process of optimizing your website and its content to attract links from other websites. It’s all about […]
WHAT IS KEYWORD RESEARCH?
Despite the ever-changing landscape of Google’s algorithm updates that keep us on our toes, one aspect has remained relatively constant for inbound marketers aiming to enhance their websites for search: keyword research. This article will cover the core of keyword research, guiding both novices and seasoned marketers through its intricacies. What is keyword research? Keyword […]
SEO TIPS TO OPTIMIZE BLOG POST
Creating compelling blog content is just one piece of the puzzle in the digital age. Optimizing your blog content for search engines is paramount to making an impact and reaching a wider audience. Search Engine Optimization (SEO) is the key to ensuring your blogs are discoverable, rank well, and attract organic traffic. In this article, […]
TIPS TO OPTIMIZE LINKEDIN PROFILE
The LinkedIn profile should be treated the same way as a resume and it has become an absolute necessity to have an appealing LinkedIn profile. It is really important to keep your LinkedIn profile up to date and don’t neglect it because in our social media marketing services, LinkedIn has become a vital part and we utilize these […]
WHAT ARE THE DIFFERENT TYPES OF PRODUCT BRANDING?
You may have heard the term “product branding” before, but what does it actually mean? Product branding is the use of a name, term, design, symbol, or other feature to identify a product and distinguish it from those of other producers. It is an important digital marketing tool that can be used to create brand awareness and […]
How To Invest In Digital Marketing
Digital transformation is not just a capital investment but developing strategies, facing challenges, and paving way for digital technology in a business. In a continuously evolving world companies should be prepared for change. According to Dell’s survey, eight out of ten organizations are fast-tracking their digital transformation programs in 2020. Additionally, 89% say the pandemic has […]
WHAT IS B2B MARKETING?
When most people think of marketing, they think of commercials and advertisements on TV, in magazines, or on the internet. However, there is a different kind of marketing that takes place between businesses. This is called B2B marketing. In case you’re not familiar with the term, B2B stands for business-to-business. B2B marketing is the process […]