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What is Keyword Research?

What is Keyword Research?

What is Keyword Research?

Keyword research is the process of discovering and selecting the best keywords for your website. It involves researching what words and phrases people are most likely to use when searching for your type of product or service. This information can then be used to target these keywords in your website content and online marketing campaigns.

The goal of keyword research is to improve the visibility and ranking of your website in search engine results pages (SERPs). You can increase web traffic and generate more leads and sales by targeting the right keywords.

What Is Keyword Research?

Keyword research is the process of identifying and researching the keywords that are most relevant to your business. This involves identifying the keywords people are likely to use when searching for your products or services online. It also involves researching the competition and identifying the keywords that they are targeting.

By doing this, you can ensure that your website is optimized for these keywords and that you are targeting the right audience.

Why Is Keyword Research Important?

Keyword research is important because it helps you find the right keywords to target your audience. When you know which keywords to target, you can create content that is relevant to your audience and that will rank high in search engine results pages. This means that more people will see your content and be likely to click on it. It is also important to develop and shape your content strategy. Businesses usually hire top-ranking agencies to help them with their content marketing and developing a content strategy.

Keyword research is also necessary because it can help you identify potential keywords for ad campaigns. By targeting the right keywords, you can ensure that your ads reach the right people and generate the most leads or sales. Usually, businesses identify themselves with one set of keywords, while their potential customers are using a completely different set of keywords while searching for their products. Because of the difference in words, customers cannot find the target websites.

Keyword research is an important component of SEO because it is just like a compass for SEO. Without proper SEO keyword research, your content cannot get passed on to potential customers and your website will experience high bounce rates. When your SEO and keyword research is in the right direction and correctly implemented, it can provide organic web traffic and data-driven results.

How to Do Keyword Research?

Now that you know what keyword research is, it’s time to learn how to do it. Keyword research has three main steps:

1. Finding Keywords

The first step is to brainstorm which keywords or phrases are more relevant to your topic or brand. Then come up with a list of keywords that you want to target. You can brainstorm keywords using a thesaurus, or you can use Google’s Keyword Planner tool. List down all your keywords in Excel or Google sheets.

While brainstorming it is important to note that choose only those keywords that your audience is genuinely interested in and would use while searching. Get into their head and start thinking like your potential customers.

2. Analyzing Keywords

Once you have a list of keywords, you need to determine which ones are the most relevant to your business. Analyze your keywords a little deeper. Keyword research tools make the task at hand really easy. There are plenty of paid and free keyword research tools available to choose from. Opt for a robust keyword research tool because it can easily analyze the URLs of your competitors and give insights about the focused keyword.

Another really handy and common tool is Google itself. Type the keywords that you have thought about and check what Google is suggesting while you are typing. The suggestions Google gives are actually the questions asked by people to Google.

Keyword research tools can aid you in finding different variations of your desired keyword and keyphrases. You can do this by analyzing the competition for each keyword and seeing how much traffic it generates. Next, you can make a secondary list that is specific to your product or brand.

3. Find Long-tail Keywords

The next step is to find long-tail keywords. Long-tail keywords are basically more specific versions of your otherwise very general main keyword. Being specific makes them less competitive and hence ranked higher. Long-tail keywords are not very common and there are fewer people who search for them but they still will be more convinced to buy, share, sign up, or whatever your business is about.

These keywords have higher conversion values because they are not head keywords but rather more focused on a specific product or niche.

4. Using Keywords

The final step is to incorporate your keywords into your content in a way that makes sense for your audience. You don’t want to stuff your content with keywords, but you should include them where they make the most sense. You need to set goals around the target keyword for which you want a higher ranking.

Keyword Research Tools

A keyword research tool does not only help in finding topics in which your customers are interested but also helps find content ideas. With content ideas in hand, you can then develop your content strategy. Keyword research is the process of finding and analyzing keywords that are relevant to your business. By understanding what people are searching for online, you can optimize your website and content to attract more visitors.

These tools also help to find long-tail and seed keywords that can aid in improving your content. Popular keyword research tools are Semrush, Google Keyword Planner, Ahrefs, etc.  There are several different tools and techniques that you can use for keyword research, and it’s important to find the ones that work best for you. The key is to be creative and think outside the box. There are no limits to what you can achieve with the right keywords.

How to Use Keyword Research to Improve Your SEO?

If you write a blog post or article without any prior research, it is most likely that it’ll not get any organic traffic and visitors. SEO keyword research is one of the ways to catch the attention of search engines. It is a process usually employed by SEO professionals and businesses to target what their potential customers are looking for.

Keyword research is the process of finding the right keywords to target for your website. By finding keywords that are relevant to your business and that have low competition, you can improve your SEO and get more traffic to your website. Usually, people do not type long queries but specific keywords which are related to their area or product of interest.

Following are some of the suggestions on how to do keyword research for SEO properly:

Employing Keyword Research Tools:

Choose from a vast variety of tools available in the market to find out what your competitors are ranking for and check their statistics. Some tools like Google Keyword Planner, Semrush, and others provide you with possible long-tail keywords and search volumes, and search trends. Employing a combination of these tools will give a more efficient result.

Choosing the Appropriate Keyword:

After opting out for a tool that best suits you, uses the tool to find keywords that have high search volume and low keyword difficulty. Doing this will narrow down your list and you” find keywords that are not too specific.

If your keywords are too general, then it will be very difficult to rank your content because it will have to compete against tons of already present content. Likewise, if your keywords are too specific then it will be easier to rank it on search engines but it will have a lower search volume.

So, choosing the right keyword is crucial for your growth and stabilization, in terms of organic traffic.


There are three things to be kept in mind when prioritizing your keywords: search volume, low keyword difficulty, and relevancy. You will always have a number of options for keywords if you take the help of keyword research tools. It’s your job to prioritize them and use them in the content in such a way that it looks good and enhances the quality of the content.

There are several tools and techniques that you can use to find the right keywords for your business. In this article, we will discuss some of the most popular methods for doing keyword research.

Pro Tips for Keyword Research

When it comes to keyword research, there are a few pro tips that you should keep in mind.

  • First, make sure to use a variety of keywords. Don’t just focus on one or two words. Use long-tail keywords, short-tail keywords, and variations of your main keywords. There is no need to create pages for all the keywords right away, but take your time and plan out your content.
  • Second, make sure your keywords are relevant to your topic. Don’t target keywords that don’t apply to your content.
  • Third, use keywords throughout your content. Don’t just include them in the title or the beginning of your article. Sprinkle them throughout your content for the best results.


Keyword research is the process of finding and analyzing the keywords that are most relevant to your brand and your target audience. By doing thorough keyword research, you can ensure that you are targeting the right keywords and that your content is being found by the people who are most likely to be interested in it.

The simpler time when you could write a blog post and it would attract organic traffic is not around anymore because of search engines changing algorithms. Plenty of tools are available in the market for those who want to get ahead of their game. There are a variety of different tools and techniques that you can use for keyword research, so it’s important to find the ones that work best for you. Try out a few different methods and see which ones produce the best results.