Retail and fashion
Shoppers search by product, brand and suburb, and category pages decide rankings.
SEO Agency Melbourne for Retail, Hospitality and Service Brands
Looking for an SEO agency in Melbourne that puts the scope and the fee on paper first? That is how Rank Ray works. We have been a remote team since Own-ur-Rehman Sheikh started the agency in 2019, we keep no Melbourne office, and our plans start from $1,500 USD a month.
Quick answer
What does an SEO agency in Melbourne do, and what does it cost?
An SEO agency in Melbourne improves your website and Google profile so local shoppers find your store and buyers across Australia find your brand, in search and AI answers. Expect a written scope first and plans from $1,500 a month, in USD, with a three-month minimum.
- Monthly entry plan (USD)
- $1,500
- Standalone audit for sites under 500 pages (USD)
- $750
- First term
- 3 months
- Scope before work starts
- Written
How Do Melbourne Shoppers and Clients Search?
- 4,917,750 people in Greater Melbourne, 2021 Census Source: Australian Bureau of Statistics, 2021 Census
- 37 median age in Greater Melbourne, 2021 Source: Australian Bureau of Statistics, 2021 Census
- $1,901 median weekly household income (AUD) in Greater Melbourne, 2021 Source: Australian Bureau of Statistics, 2021 Census
Greater Melbourne had 4,917,750 residents at the 2021 Census, with a median age of 37, according to the Australian Bureau of Statistics. It is a city of strong independent retail, food and creative businesses alongside large health, education and logistics employers.
Melbourne search splits along two lines. Shoppers and diners search by suburb and strip: Fitzroy, Richmond, South Yarra, Box Hill. Online brands founded here sell across Australia and compete on national category terms. Trades and clinics in the growth corridors to the west, north and south-east face new suburbs where few competitors have built pages yet. We find the line you sit on and plan from there.
What Does an SEO Agency in Melbourne Do?
Six types of work cover most Melbourne sites. Each is scoped and priced in writing first. Retailers with both a shopfront and an online store usually need two of them working together: local SEO for foot traffic and category work for national sales.
Ecommerce SEO for Melbourne Brands
Category structure, filters and product copy that compete nationally, through our ecommerce SEO.
Local SEO by Suburb and Strip
Google profiles, reviews and area pages for shops, venues and clinics, through local SEO.
SEO for Growth-Corridor Trades
New suburbs mean new searches with few strong pages. Home services SEO gets you there first.
Shopify and WooCommerce SEO
Platform-specific fixes for themes, apps and duplicate URLs, through our Shopify SEO and related services.
Content Marketing
Guides, lookbooks and answers that bring shoppers in before they are ready to buy, through our content marketing.
AI Search Visibility
Shoppers ask AI assistants where to buy and eat. Generative engine optimisation helps your brand get named.
Melbourne shoppers search by suburb and by brand. Be found for both.
Sectors
Industries We Support in Melbourne
Hospitality and food
Diners search on phones by suburb, cuisine and opening hours.
Health and allied health
Patients search by treatment and suburb, and reviews build trust.
Education and training
Students compare courses, outcomes and costs over weeks.
Trades in growth corridors
New suburbs bring new searches where few competitors rank yet.
Melbourne Suburbs and Regions We Cover
- Melbourne CBD
- Southbank
- Docklands
- Richmond
- Fitzroy
- South Yarra
- St Kilda
- Footscray
- Box Hill
- Dandenong
- Werribee
- Geelong
What Results Can Rank Ray Show?
The numbers we publish are from Search Console only. Between June 2025 and October 2026, the online motorcycle store TeamMotorcycle went from 1,872 to 4,866 monthly clicks and Tonic Physio, a clinic in Canada, from 68 to 647. TeamMotorcycle is an online store, the same kind of business many Melbourne brands run. Every account is on the case studies page.
Kick-off
A short call on what you sell, to whom and where.
Account Access
You add us as a viewer on Search Console and analytics. Nothing is edited without your yes.
Written Audit
Crawl, content and competitor findings in a plain document, ranked by effort.
Fixed Plan
The scope, the fee and the first three months of tasks on one page.
Build and Fix
Technical fixes, new pages and links, each logged with its date.
Report and Review
Rankings, clicks and enquiries each month, and what comes next.
AI search
Get Found in AI Answers in Melbourne
Melbourne shoppers and clients now ask ChatGPT, Google AI Overviews, Perplexity and Gemini where to buy, eat and book. Rank Ray makes your brand and business facts consistent, writes short answers to the questions customers ask, and tracks your AI mentions every month.
How GEO AI SEO works- Google AI Overviews
- ChatGPT
- Perplexity
- Gemini
- Company facts written so assistants quote them correctly
- Short answers at the top of each service page
- Citations from industry bodies and directories
- AI mentions for Melbourne queries, reported monthly
Pricing
Melbourne SEO Packages and Pricing
Three month minimum, then month to month. Prices in USD, shown in your currency where we can.
Local SEO
$1,500/month
For businesses that win customers in one city or service area.
- Google Business Profile set-up and monthly posts
- Local keywords and service area pages
- On-page SEO for your main pages
- Citations and directory clean-up
Growth SEO
$2,500/month
For brands that sell across a country or online.
- Everything in Local, where it applies
- Technical SEO audit and fixes
- Keyword map for every key page
- 4 new articles a month
Authority SEO
from $4,000/month
For hard markets: SaaS, finance, legal and multi-location brands.
- Everything in Growth
- GEO AI SEO included
- Digital PR and editorial links
- Topic clusters and content hubs
Frequently asked questions
Still unsure about something? Ask us and you get a straight answer from the person who would run your account.
Email usDo you have an office in Melbourne?
No. We are a remote agency with no staff in Melbourne. Meetings happen by video, and you can see every change in your own accounts.
Do you work with Shopify stores?
Yes. We fix theme, app and duplicate-URL problems and improve category and product pages.
How long does SEO take?
Technical fixes can show within weeks. Rankings and sales usually build over several months. We report monthly.
Can you help a venue rank in Google Maps?
Yes, for a real address. We improve your Google profile, photos, menus and reviews, and never create fake listings.
Why do you bill in USD?
All our international plans are priced in USD, and the written scope states the exact amount.
What do you need from us?
Search Console and analytics access, a short note on your best customers, and someone to approve our work.
Do you cover other Australian cities?
Yes. Sydney, Adelaide and Canberra have their own pages; see the full locations page.
What does an SEO agency in Melbourne cost?
Rank Ray's plans run from $1,500 to $4,000 USD a month with a three-month minimum. A one-off audit is $750 USD for sites under 500 pages. Large online stores need more work, priced after a site review.
Why doesn't my Melbourne online store rank for its categories?
Usually because category pages are thin, filters create duplicate URLs, or product data is incomplete. A technical and content audit shows which.
How do I rank in Fitzroy and Richmond at once?
If you have a venue or serve customers in each, build a useful page for each and keep your Google profile accurate. One address cannot rank everywhere on its own.
Social media or SEO for a Melbourne brand?
Social builds attention; search catches people who already want what you sell. Most brands need both, with SEO bringing the steadier sales.