Most sites run an SEO plugin such as Yoast SEO or Rank Math, and the plugin matters less than its settings. We check title and meta templates, sitemap output, canonical tags, noindex rules for thin archives and attachment pages, and whether two plugins are fighting over the same tags. If you plan to change plugins, we map the settings first so nothing is lost.
Themes and page builders such as Elementor decide how much code, CSS and JavaScript every page loads. Heavy layouts slow mobile pages and hurt Core Web Vitals, so our technical SEO work covers theme weight, unused plugin scripts, image handling and caching alongside crawl and indexation checks.
Permalink structure, category bases and old URLs left behind by redesigns are common sources of lost traffic. We review redirect rules, redirect chains and 404s, and flag duplicate content created by tags, authors, date archives and pagination.
Multilingual sites on WPML or Polylang need correct language alternates, and multisite networks need clear rules on shared content. WooCommerce stores add variation, filter and cart URLs that need their own indexing rules. We also look at the security and update habits that can take a site down or inject spam links.
We inventory active plugins and your theme, then identify what is duplicated, unused or adding scripts to pages that do not need them. Recommendations separate safe removals from changes your developer should test on a staging copy first.
Yoast SEO, Rank Math or SEOPress are reviewed for title templates, schema output, sitemaps, canonicals and noindex rules. We document the correct settings so your team can keep them consistent.
We test key templates built with Elementor, Divi, Gutenberg or other builders for render weight, layout shift and slow mobile loading. Fixes are written as specific tasks for your developer, ordered by effect on Core Web Vitals.
We review permalinks, category and tag structure, redirect chains, 404 errors and duplicate archive pages. You receive a redirect map and clear rules for what should be indexed.
Service, category and post templates are rewritten or briefed around real search intent, with internal links and headings that work inside the WordPress editor. Our content writing team can produce the pages or brief yours.
Search Console, analytics and rank data are set up and reviewed on a schedule. Reports cover what changed on the site, what moved in search and what to do next.
