13 Aug Best SEO Tips to Optimize to Your Blog
If you want to get millions of visitors to your site then you cannot deny the importance of SEO. SEO optimization for blog posts can significantly increase your rankings on search engines and browsers. By gaining high rankings and traffic you can generate a lot of money and add value to your business. In this guide, we’ll share top SEO tips which will aid you in optimizing your blog posts for SEO in no time.
What is the Need for Optimizing WordPress Blogs for SEO?
Search engines are the biggest source of traffic for your website so, optimizing your blogs for SEO will help you get more traffic for your WordPress site. The influx of traffic can be helpful to your blog, online store, or business website. You can generate a lot of money through traffic if you publish your blog posts and optimize them for SEO. Don’t limit yourself by just publishing and not optimizing them.
Here is our blog post optimization guideline that will help you get started.
Map out Your Content with Keyword Research
In the beginning, most writers make a guess about the topics on which they want to write about. But the writers should not only depend upon their suppositions when they can do a relevant keyword search. With a keyword search, they can find what their potential users are searching for.
SEO agency like Rank ray and in content writing services, we use a technique called ‘Keyword Research’ which aids in discovering areas of interest for users. This helps you uncover topics of interest to your users based on data from search engines. Mapping out the content material is really easy with this method. Semrush is a tool that is recommended by us it offers extensively researched keyword data, competitor statistics, keyword position, and a lot of other features. Using Keyword Research tools is a great SEO tip because it ensures you’re writing about topics people are searching for and is a great way to build an engaged audience.
Semantic Keywords Should be Used for Focus Keywords
It is the process of making more meaningful and in-depth content. Semantic SEO strategies require more of your time and effort but it also rewards you in the end. Using semantic keywords will grant you more keywords in organic search. The quality of your content improves immensely which signals Google of high-quality content. It makes Google better understand your content.
Because of Semantic Keywords, your content becomes so comprehensive that the users don’t have to go back to the search box repeatedly. It improves users’ experience because they can find all the related information of their query in one article and make them stay on your website for longer. Using Semantic keywords is one of the best SEO tips for optimization.
Title of Blog Post Must be Compelling
The heading or title of the article is the first thing a reader will see when finds your website. The title of an article is very important for your search ranking. An effective title will make your post more connected to a search query. Moreover the chances of users opening your website increase when they find it in search results. Adding focus-keyword or phrases in the title makes it SEO-friendly.
In addition to adding a target keyword, we advise making your title captivating and clickable. The Organic Click-Through Rate (CTR) is a crucial part of SEO and a header analysis tool can be used to improve this.
This tool will inspect your headline and offer options to make the titles more catchy and attractive.
Internal Linking Should be Practiced
When you write content regularly, you get enough content that you want to put in front of your users. Internal linking becomes very beneficial because it allows you to send new users to check out your old related posts. It becomes a great way to create a connection between your new and old posts. Traffic Influx increases when you practice internal linking signaling to Google that your website has original content.
WordPress makes it easy to find your old posts in the post editor. Just select the text you want to link and click the link button. A text popup will appear below the highlighted words. Then you can start writing and find old articles that you want to link to.
Use Images and Videos in Your Blog Posts
You have to make your content interesting and engaging for the targeted audience. Content that is appreciated by the audience is ranked higher on search results. Adding pictures and video clips to your blog posts can make them more attractive and is considered the best tip for optimizing SEO. Some ways to do this are to add interesting pictures, picture galleries, and tutorial images if you want to optimize your blog for SEO. For example, SeedProd is used to add eye-catching screenshots and pictures in the middle of articles to give readers a break from a wall of text.
You can put your own original pictures by using design tools like Adobe Photoshop or Canva. Or you can get royalty-free pictures for your blog posts. Beginners usually copy-paste pictures from other websites but this can get them into legal problems because of copyright issues. You might need proper permission from the rightful owners to use their images in your posts.
Your pictures need to be maximized for SEO for full benefits once you are done creating them. Instead of pictures, you can also use videos. Your blog can also be turned into video clips by making slideshows and vlogs. MonsterInsights embeds video tutorials directly into its posts for users who would choose to watch rather than read.
WordPress does not have the feature to upload videos directly to your blogs because WordPress hosting cannot handle it. Instead, we advise uploading your videos to a video-sharing site like YouTube or Vimeo. Because these sites can host the videos and are a great source of alternate traffic.
Articles Should be Easy to Read
SEO optimization takes the ‘readability’ of an article seriously. Those articles which are simple to read and understand will always do well on search engines than those which puts the user in trouble.
Although cell phones and laptops are really common these days, they are not the ideal place to read. This is the reason users usually skim articles. As a matter of fact, it takes a user less than a minute to know whether to read till the end or leave the site according to recent studies. It only takes users a minute to decide whether to stay on the site or leave. By enhancing some factors like readability, you can compel users quickly scan the article. Readability can be enhanced by using shorter sentences, small paragraphs, punctuation, headings, and bullets where necessary.
According to experts adding visual aids like pictures and white space around the text makes it pleasing to the eyes. Online grammar checkers like Grammarly can also be used to check for grammatical errors, punctuation, and spelling mistakes.
Add Categories and Tags to Arrange Your Article
Categories and tags are one of the best tips for SEO optimization, but they are underrated and not used correctly by WordPress starters. Categories and tags aid you to arrange your content for you and also for readers and browsers.
Let’s say your website is a book, then the categories represent the content and the tags are the index of your book. Dividing your content into major topics written in your blog can be done through categories. On the other hand, the tags are the topics talked over in individual blog posts.
Adding Meta Description
Meta Description is generally a short summary of a particular page or post. It is written with a purpose that convinces the user that this is the exact page they are looking for. According to some experts, there is no need for meta description now, but some stress over it too.
A catchy meta description can bring an influx of traffic to your page. Social networking sites like Facebook, Twitter, and LinkedIn also show this when your articles are posted on these forums. Facebook also gives you the feature ‘Facebook Open Graph Meta Data’ to control your meta description when your post is shared on Facebook.
Your meta descriptions must be useful because they are read by the users before they open your website. Mentioning keywords in the meta description is important for search purposes. The word limit for meta description is 155 characters, so try to make the most of it.
You should also try to insert the targeting keyword at the start of the meta description.
Try to Get a Featured Snippet
Google and other search engines strive to help searchers find answers to their queries as quickly as they can. To solve this problem, Google introduced the ‘displayed result or answer box’ feature. This feature displays the highlighted result on top.
Google creates a customized fragment of article content that highlights the part that its algorithms believe is the answer to the user’s question. Experts believe that answer boxes deliver a 32.3% CTR, which means that answer boxes are very important for your SEO strategy.
Google doesn’t provide any particular instructions on how you can get a featured extract. Google recommends that your content must be improved and should have complete information which the user is searching for.
Your Blog Posts Must be Comprehensive
Blog posts written in-depth are well received by search engines. This is the reason we ask you to collect semantically related keywords (LSI keywords) in your content planning steps. LSI keywords will let you have an idea of what users are searching for about a topic.
To make an article more comprehensive, beneficial, and explanatory you should include keywords. Try to include headings and sub-headings to divide your article and use keywords in them to cover the topic in depth.
If you type the required Keyword in the search bar and then choose ‘Images’ you will be able to find topic ideas with different keywords. In addition to LSI keywords, this is another tip to optimize content for SEO and cover complete information about a topic.
Renew Your Previous Blog Post
Never forget your previous blog post afterward you publish them. You can still optimize your blog posts once they are published. Listed below are some of the things which you can do after posting your content to maximize SEO:
Sharing with users– Always share your content with users whether it’s new or old.
Inserting Internal Links – You cannot forget your old articles after posting them. When you publish a new post you can always insert their link in your old articles. This SEO trick makes both of your articles get the link juice while connecting with users.
Trace Search Rankings – You’ve optimized your post for SEO, but how do you trace its search ranking? We advise optimizing your old posts regularly to keep improving your rankings.
Use these tips while writing your next blog post and see the difference in how optimized your blog posts will be. We hope this article was helpful for you in learning the best tips for SEO optimization.