This free social media image sizes tool does two jobs. It lists the upload sizes for Instagram, Facebook, LinkedIn, X, TikTok, Pinterest and YouTube, and it resizes and crops your own image to any of them in your browser.
- How to use the social media image resizer
- Instagram post size, story size and profile photo
- Facebook cover size and LinkedIn banner size
- X, TikTok, Pinterest and YouTube sizes
- Fill and crop or fit inside: which to choose
- Export tips: PNG or JPG, and avoiding soft images
- Common mistakes with social media images
- FAQ
- Related tools
How to use the social media image resizer
- Drop an image onto the upload box, or click it to choose a file. The image stays on your device.
- Pick a target size from the list. It is grouped by platform, so you can choose a format such as Instagram Story or LinkedIn personal banner. You can also type your own width and height, from 16 to 4096 pixels.
- Choose what happens when the shape of your image differs from the target. Fill and crop covers the whole canvas and trims the edges. Fit inside keeps the whole image and adds a background colour of your choice.
- With Fill and crop, move the two crop sliders to decide which part of the picture stays in frame. The preview updates as you move them.
- Choose PNG or JPG, then press Download. The file name includes the format and size, for example photo-instagram-feed-post-square-1080x1080.png.
You can also use the size tables further down this page. Press Use size on any row and the tool loads that size as the target. The resizer handles one image and one size at a time, so for a full campaign run it once for each format you need.
Instagram post size, story size and profile photo
Instagram has the most formats of any network, and the shape of the image matters as much as the pixels. The square post is still the safest default. A portrait 4:5 or 3:4 image takes up more of the screen in the feed, which often suits photos of people and products. The landscape size is the smallest of the three.
| Format | Size in pixels | Ratio |
|---|---|---|
| Feed post, square | 1080 x 1080 | 1:1 |
| Feed post, portrait 4:5 | 1080 x 1350 | 4:5 |
| Feed post, portrait 3:4 | 1080 x 1440 | 3:4 |
| Feed post, landscape | 1080 x 566 | 540:283 |
| Story or Reel | 1080 x 1920 | 9:16 |
| Profile photo | 320 x 320 | 1:1 |
For the instagram story size, use 1080 x 1920 pixels. The same size is used for Reels. Keep faces, text and logos away from the very top and bottom of the frame, because the app places your account name, buttons and captions there. A profile photo is shown as a circle, so centre the subject and leave space around it.
Facebook cover size and LinkedIn banner size
Facebook and LinkedIn each have a page cover or banner that sits across the top of your profile. These are wide, thin images, so a normal photo needs a careful crop.
| Format | Size in pixels | Ratio |
|---|---|---|
| Feed post or link share | 1200 x 630 | 40:21 |
| Feed post, square | 1080 x 1080 | 1:1 |
| Page cover photo | 851 x 315 | 851:315 |
| Event cover | 1920 x 1005 | 128:67 |
| Story | 1080 x 1920 | 9:16 |
| Profile photo | 320 x 320 | 1:1 |
| Format | Size in pixels | Ratio |
|---|---|---|
| Shared image or link post | 1200 x 627 | 400:209 |
| Square post | 1080 x 1080 | 1:1 |
| Personal banner | 1584 x 396 | 4:1 |
| Company page cover | 1128 x 191 | 1128:191 |
| Profile photo | 400 x 400 | 1:1 |
| Company logo | 300 x 300 | 1:1 |
The facebook cover size in the table is 851 x 315 pixels for a Page cover photo. The LinkedIn personal banner is 1584 x 396, while the company page cover is 1128 x 191. The company cover is much thinner, so keep text short and put it near the middle. Profile photos and logos are cropped on most networks, so check the preview after uploading.
X, TikTok, Pinterest and YouTube sizes
These four are less often grouped together, but each has its own shape. TikTok and YouTube Shorts are tall, Pinterest favours tall pins, X leans wide and YouTube thumbnails and banners follow video proportions.
X
| Format | Size in pixels | Ratio |
|---|---|---|
| Post image, 16:9 | 1600 x 900 | 16:9 |
| Post image, square | 1080 x 1080 | 1:1 |
| Header photo | 1500 x 500 | 3:1 |
| Profile photo | 400 x 400 | 1:1 |
| Large summary card | 1200 x 600 | 2:1 |
TikTok
| Format | Size in pixels | Ratio |
|---|---|---|
| Video or photo post | 1080 x 1920 | 9:16 |
| In-feed ad, square | 640 x 640 | 1:1 |
| Profile photo | 200 x 200 | 1:1 |
| Format | Size in pixels | Ratio |
|---|---|---|
| Standard pin, 2:3 | 1000 x 1500 | 2:3 |
| Square pin | 1000 x 1000 | 1:1 |
| Video or Idea pin | 1080 x 1920 | 9:16 |
| Profile photo | 165 x 165 | 1:1 |
YouTube
| Format | Size in pixels | Ratio |
|---|---|---|
| Thumbnail | 1280 x 720 | 16:9 |
| Channel banner | 2560 x 1440 | 16:9 |
| Video, Full HD | 1920 x 1080 | 16:9 |
| Shorts | 1080 x 1920 | 9:16 |
| Profile photo | 800 x 800 | 1:1 |
YouTube thumbnails and banners have extra rules, such as file size limits and a safe area for text. The YouTube Thumbnail Downloader has a safe zone checker for both.
Fill and crop or fit inside: which to choose
The two modes solve different problems. Pick the one that matches what you are posting.
The image covers the whole canvas and the parts that do not fit are cut off. Use it for photos, banners and covers where an edge to edge picture looks best. Move the crop sliders until the subject sits where you want it.
The whole image is kept and the empty space is filled with the colour you choose. Use it for logos, screenshots, charts and anything with text near the edges that must not be cut.
Type any width and height from 16 to 4096 pixels. It helps for ad placements, email headers or a platform size that is not in the table.
If you choose Fill and crop and the source is much wider than the target, a lot of the picture is lost. In that case it is better to take a new photo or design a version for each format. If you run several channels, it helps to design one master version and adapt it to each platform. Our social media marketing team can plan and produce that for you.
Export tips: PNG or JPG, and avoiding soft images
Choose JPG for photographs. The files are smaller and platforms handle them well. Choose PNG for graphics with sharp text, flat colour or transparency. If your source image has transparent areas and you pick JPG, those areas turn white, because JPG has no transparency.
Always start from the largest original you have. Resizing a small image up to a large size makes it blurry, and no setting can fix that. Resizing a large image down is fine. If an upload still looks soft, remember that platforms recompress images after you post them. Uploading at the recommended social media image sizes gives them the least reason to change it.
Need a smaller file or a different format first? Use the PNG to JPG Converter to shrink a PNG, then resize it here.
Common mistakes with social media images
The most common mistake is reusing one image everywhere. A square post cropped to a story looks cramped, and a story stretched to a feed post leaves empty bars. Make a version for each shape, even if the design is the same.
The second mistake is putting text too close to the edge. Covers, banners and stories are cropped differently on phones and desktops. Keep key words and faces well inside the frame.
The third is trusting old lists of social media image sizes. Platforms change their layouts. The table on this page was last reviewed in November 2026, but if an upload looks wrong, check the platform help page for the current figure. Last, remember that an image is only part of the job. A consistent look, a clear message and regular posting do more for results than the exact pixel count. If you want a plan for that, see our social media marketing services.
Frequently asked questions
What is the best size for an Instagram post?
For a square feed post, use 1080 x 1080 pixels. For a portrait post, 1080 x 1350 is 4:5 and 1080 x 1440 is 3:4. The landscape size in the table is 1080 x 566. Portrait images take up more room in the feed, but the square is the safest all round choice.
What size is an Instagram story?
The Instagram story size is 1080 x 1920 pixels, a 9:16 ratio. Reels use the same size. Keep text and faces away from the top and bottom edges so the app buttons do not cover them.
What size should a Facebook cover photo be?
The Facebook Page cover photo size in this table is 851 x 315 pixels. It is shown as a wide strip, so use a picture with the main subject near the centre and keep text short. Check the preview after you upload it on both a phone and a computer.
What size is a LinkedIn banner?
A personal LinkedIn banner is 1584 x 396 pixels, a 4:1 shape. A company page cover is 1128 x 191 pixels, which is much thinner. Keep any text short and near the middle, because the profile photo can sit over part of the banner.
Is my image uploaded to a server?
No. The image is resized in your browser, so the file never leaves your device. Nothing is stored and you do not need an account. The finished file is saved straight to your computer when you press Download.
Why does my image look blurry after I upload it?
The usual cause is a source image that is smaller than the target, so it was enlarged. Another cause is a size that does not match the platform, so the app rescales it. Start from the largest original and export at the exact size.
Do these sizes ever change?
Yes. Platforms update layouts from time to time, and the table here was last reviewed in November 2026. If a new size is listed on the platform help page, type it into the custom width and height fields and carry on.
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