You may have heard the term “product branding” before, but what does it actually mean? Product branding is the use of a name, term, design, symbol, or other feature to …

You’ve got some exciting news to share, and a press release is the perfect way to get the word out. However, with many press release services available, picking the right …

The internet is crawling with backlinks. It’s estimated that over 200 billion links are indexed by Google on any given day. But not all of these links are created equal. Some …

Getting high-quality backlinks from business directories is a great way to improve your website’s search engine ranking and visibility. Not only do these links help you to rank higher, but …

When you’re looking for ways to get more traffic to your website, article submission can be a great way to do it. Articles play a very vital role in search …

Pay-per-click (PPC) is a form of online advertising where you pay a publisher (like Google or Facebook) every time someone clicks on your ad. It is one of the most common …

Despite the ever-changing landscape of Google’s algorithm updates that keep us on our toes, one aspect has remained relatively constant for inbound marketers aiming to enhance their websites for search: …

Off-page SEO is a very powerful strategy used to enhance the ranking of a site on search engines. It is an umbrella term for all the indirect SEO actions occurring away …

Technical SEO or technical search engine optimization is the use of all the available strategies to build and optimize a webpage so that search engines can crawl, index, and render …

On-page optimization is the use of all the necessary measures to increase the ranking of a webpage and gain more organic traffic. On-Page SEO is not just using the right …

Starting a career in digital marketing is a great choice because the world is going digital all around. Conventional marketing techniques are still very much practiced but if you want …

Learning how to make your blog posts on page one of Google, can be tricky but with this comprehensive guide, you can learn to rank your posts easily. However, as you …